MEXICO CITY–(BUSINESS WIRE^[1])–An online land grab for restaurants and bars began on June 11^th,
when new generic top level domains (gTLDs) .REST (dot-rest) and .BAR
(dot-bar) were released during the “land rush” period.

Punto 2012, the Mexico-based company behind these new gTLDs, is
encouraging domain investors, early applicants, bars, nightclubs and
restaurants to have a significantly improved chance to reserve
desirable, premium and high demand domain names such as ibiza.bar,
niagara.rest, kebab.bar, regional.rest, selfserve.rest, redwine.bar or
whitewine.bar as well as meaningful combination of terms such as LondonGay.Bar
or FrenchGourmet.rest for the first time in the history of the
Internet.

Punto 2012 created the .REST and .BAR gTLDs in order to ease and
facilitate the engagement between the food and beverage industries
(restaurants, bars, critics, guides, delivery services and other related
entities) with their existing and potential customers online. As
restaurant professionals, this family-owned company created the new
.REST and .BAR domains that mark a new trend in Internet addresses,
wherein domain endings better categorize industries and topics online,
offering a more meaningful and better defined internet address.

.BAR, a natural domain for bars and nightclubs, and .REST, a domain that
uses the abbreviation of “restaurant” in almost 30 languages and more
than 50 countries, are launching at the same time and are designed to be
the online address for the food and beverage industry.

The “land rush” period is a special 30-day phase wherein any person in
the world can apply to obtain some of the most valuable .REST and .BAR
domains for the first time, either because they are high in demand, have
an estimated premium resell value, or can be considered desirable for
various industries and entities. Following the “land rush” period, the
domains that have two or more applicants will enter an auction process
in order to determine who will obtain the right to register the name.
The auction is to be coordinated by NameJet (www.namejet.com^[2]),
one of the world’s leading domain name auction providers.

“Now is the perfect time for domain investors and those in the
restaurant industry to plant an early stake in this land grab before
they are all released to the general public,” said Aaron Grego, CEO of
Punto 2012. “Restaurants, bars and related food and beverage entities
have an incredible opportunity to grab the perfect domain name that
defines who they are and what they do. More descriptive names will give
these businesses the exposure they need to be found easier online.”

A thorough list of recommended high-value available keywords is
published at the www.landrush.rest^[3]
and www.landrush.bar^[4]
websites, and any of these new domain names, as well as many others can
be registered with Domain Name Registrars such as Godaddy, Name.com,
Netsol.com, Enom.com, Hexonet.net, gandi.net, encirca.com and
101domain.com.

About Punto 2012

Mexico City-based Punto 2012 is a domain company that services Generic
Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant,
bar, and café industry. The entrepreneurial team consists of experts in
the domain industry as well as the food and beverage industry dedicated
to revolutionizing the Internet so that businesses can own their
identity and be found by their customers.

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